Brandwatch
Gemma Joyce
Head of Content
Introduction
Cut the “slop”: How to find focus and act with confidence in noisy times
When social is everything, marketers need the skills and tools to understand and influence the conversation. But how do you spot real trends and connect with the audiences that matter amid all the noise? In this session, we’ll share original research on where the world of social is moving and show you how to find the intelligence you need to make bold moves with confidence in 2026.
3 Key Takeaways
-
Feel grounded in our noisy social landscape, with insights derived from millions of online conversations
-
Understand the skills and tools you need to resonate and build trust amid all the “slop”
-
Get practical tips that’ll help you step into your 2026 social media activities with confidence
About Gemma:
Gemma leads a team of experts focused on research that uncovers deep social insights and emerging trends. With access to Brandwatch’s enormous archive of consumer opinion and real-time data from major social and traditional media outlets, Gemma comes to the Social Media Summit equipped with data-backed tips for success in 2026.
